- Customer diagnostic - assess your customers and non-customers and determine if there are major unmet needs or overserved needs that could be the basis for a disruptive innovation opportunity.
- Portfolio diagnostic - "This diagnostic involves looking at the technological characteristics of the innovation and at the potential business model by which the innovation might be brought to market." The goal is to find innovations in your portfolio that could be deployed disruptively to meet the needs of current and potential customers.
- Competitive diagnostic - are there weak spots among your competitors that would prevent them from responding effectively to your innovation? Asymmetry of competitive advantage is what it's all about.
Just don't forget the role of intellectual assets in doing this - something usually left out in the literature. More on that in our upcoming publication in JPIM.