Friday, February 19, 2010

Economic Development in Brasilia: Many Lessons for Government Officials

Below are two recent Pixetell presentations where I share some recent learnings about the exciting economic experiment that has been underway in the small Federal District of Brasilia, a region with 2.6 million people but a GDP of $61 billion, larger than that of many nations. The efforts since 2006 of the government in Brasilia have created an environment where respect for the rule of law and respect for the creative powers of the private sector have unleashed economic growth and resulted in their lowest unemployment rate in history. Next steps will be strengthening financial resources for small business and further strengthening Brazilian IP.

Special thanks to Adriano Amaral, Secretary of State for the State Department of Economic Development in Brasília for meeting with me and sharing his insights and experiences. Like many of the leaders in Brasília, Adriano is not a career politician, but an experienced business leader who has led successful startups, stepped in to bring struggling businesses to life, advised large and small companies, and taught some of the best MBA students in the world. Special thanks also to Hugo Teophilo, former Undersecretary of Economic Development for Economic Studies and Strategy, Government of Brasilia. Hugo is currently a 2nd-year MBA student at the National University of Singapore. I met Hugo in Singapore recently, and he sparked my interest in Brazil and introduced me to Adriano.

The success of the Federal District of Brasília demands further attention, and will be covered in our next book. Our first book with John Wiley & Sons, Conquering Innovation Fatigue, teaches several lessons that resonate with the experiment in Brasilia, as I observe in these presentations. We continue to look for further experts to interview as we explore the many stories and lessons from this region and from Brazil in general. Let us know if you have experiences and expertise to share! Email me at jlindsay at And if you'll be there in early June, let me know - we might run into each other!

The Pixetell below, created for, is set to 480 x 320 pixels). To see the full-sized presentation in higher resolution, click on the full-screen icon in the lower right-hand corner, or to view this in a new window, use this Pixetell link. Pixetell, by the way, is an incredibly easy and extremely innovative tool for sharing information from your computer.

Here is a 14-minute Pixetell presentation prepared for, further describing some of the good news coming from Brasilia, focusing on efforts to create an ecosystem for success. Again, I suggest clicking on the full-screen icon for better viewing.

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