Friday, December 28, 2007
Cell Phones and Business Model Innovation
"Cell Phones Could Be Gold Mines for Marketers" is a story about the amazing marketing potential of cell phones. With carriers able to determine where you are at any given moment, there is tremendous potential to identify what products might be of interest or what promotions might be effect. Within the next couple of years, we should see many further innovations in shopping, data management, crime solving and even traffic management tapping into the power of the cell phone data. Truly a gold mine of opportunities for innovation.